Best Online Marketing Bachelor's Degree Programs in 2024
#1 in Best Online Marketing Bachelor's Degree Programs in 2024
Oregon State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$375
Contact: osuadmit@oregonstate.edu
Online Graduate Overall Median Earnings:
$63,235
Why We Picked It:
Oregon State University's online B.A./B.S. in Marketing Program stands out for its flexibility, allowing students to customize their degree with specializations, and operates on a quarter-term system for more start dates annually. It is highly accessible, offering the same tuition rates for in-state and out-of-state students, supported by an AACSB-accredited College of Business. The program emphasizes a blend of academic rigor and practical skills, backed by an extensive suite of student resources, making it an excellent option for both quality and potential ROI.
#2 in Best Online Marketing Bachelor's Degree Programs in 2024
Colorado State University Global
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
In-State: $323
Out of State: $999
Contact: enroll@csuglobal.edu
Online Graduate Overall Median Earnings:
$56,771
Why We Picked It:
CSU Global offers a comprehensive Online Bachelor's Degree in Marketing with a curriculum designed by industry experts, emphasizing skill development in marketing strategy, market research, and analytical tools. It features optional specializations for career targeting and low-cost tuition rates with a tuition guarantee. The program is recognized for its quality, value, and flexibility, making it a strong candidate for affordability and potential return on investment, while being open for all with its inclusive admission criteria.
#3 in Best Online Marketing Bachelor's Degree Programs in 2024
Florida International University
Program Accredited By: Southern Association of Colleges and Schools Commission on Colleges
Online Program Information:
Cost per Credit:
$228
Contact: onlineprograms@fiu.edu
Online Graduate Overall Median Earnings:
$53,157
Why We Picked It:
FIU's Online Bachelor of Business Administration (BBA) in Marketing is set to launch with a well-rounded curriculum and includes affiliation with a top-ranked chapter of the American Marketing Association. It offers flexibility and a comprehensive overview of the marketing field, along with a tuition calculator for financial planning. The program's admission criteria ensure a smooth enrollment process, emphasizing accessibility. However, the requirement of 120 credit hours and detailed admissions requirements may affect its accessibility rating slightly.
#4 in Best Online Marketing Bachelor's Degree Programs in 2024
Franklin University
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$398
Contact: admissions@franklin.edu
Online Graduate Overall Median Earnings:
$48,559
Why We Picked It:
Franklin University offers a fully online Marketing Bachelor’s degree with a focus on blending strategic and digital marketing. It provides a significant advantage in transferring up to 94 credits, making education more affordable and accessible. The program prides itself on real-world practitioner instruction and flexible class scheduling suitable for busy adults. Its affordability is highlighted by the tuition rate lock and potential career advancement, rendering it a highly favorable option for students focused on ROI.
#5 in Best Online Marketing Bachelor's Degree Programs in 2024
Fort Hays State University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$226
Contact: tigers@fhsu.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Fort Hays State University's BBA in Marketing emphasizes customer advocacy and relationship building, with specific prerequisites ensuring preparedness for upper-division courses. It combines general education with a comprehensive business core and marketing-specific electives, offering a well-rounded education at an affordable cost per credit. However, the detailed prerequisites for upper-division courses and the GPA requirement might slightly limit its accessibility.
What are the Pros and Cons of obtaining an Online Marketing Bachelor's Degree vs On Campus?
Pros of an Online Marketing Bachelor's Degree
- Flexibility: The most significant advantage is the flexibility to learn at your own pace and time. This is especially beneficial if you're juggling work, family, or other commitments.
- Accessibility: Geography is no longer a barrier. You can access top-notch programs from anywhere in the world without relocating.
- Cost-Effectiveness: Often, online programs are more affordable than their on-campus counterparts. You also save on commuting, housing, and other related costs.
- Technology Savvy: Online learning platforms introduce you to digital tools and technologies integral to modern marketing practices, giving you a practical edge.
- Networking Opportunities: Contrary to popular belief, online degrees offer networking opportunities through virtual meetups, forums, and group projects, connecting you with professionals globally.
Cons of an Online Marketing Bachelor's Degree
- Self-Discipline Required: The flexibility comes with the responsibility of self-motivation. Staying on track without the structure of a physical classroom can be challenging.
- Limited In-Person Interaction: While online programs offer forums and virtual interactions, they lack the immediacy and personal connection of face-to-face networking and learning.
- Perception Issues: Although it's rapidly changing, some employers may still view online degrees as less prestigious than traditional on-campus degrees.
- Technical Requirements: You need reliable internet access and a suitable computer. Technical issues can also impede learning progress.
- Fewer Hands-On Experiences: Certain marketing skills benefit from in-person experiences and live feedback, which may be limited or adapted differently in online settings.
Pros of an On Campus Marketing Bachelor's Degree
- Structured Environment: Regular schedules and physical classrooms provide a structured learning environment that can enhance focus and discipline.
- Immediate Networking and Support: On-campus programs offer immediate access to peers, faculty, and career services, fostering a supportive community and networking opportunities.
- Hands-On Learning: Many on-campus programs include live projects, internships, and workshops that offer practical, hands-on experience in real-world marketing scenarios.
- Campus Resources: Access to campus facilities such as libraries, study spaces, and labs can enrich the learning experience.
- Extracurricular Activities: Participation in clubs, organizations, and events can enhance your resume and provide valuable leadership experiences.
Cons of an On Campus Marketing Bachelor's Degree
- Less Flexibility: Fixed schedules can make it difficult to balance studies with work or personal commitments.
- Higher Costs: Beyond tuition, on-campus students may face additional expenses for housing, commuting, and campus facilities.
- Geographical Limitations: Your choice of institution may be limited by location unless you're willing to relocate, which involves its own set of challenges and expenses.
- Commuting Time: Time spent commuting can add up, reducing the time available for study or work.
- Potential for Distraction: The vibrant campus life, while enriching, can also lead to distractions that may impact academic performance.
Choosing between an online and on-campus Marketing Bachelor's Degree depends on your personal situation, learning style, career goals, and financial considerations. Both paths offer unique advantages and challenges.
#6 in Best Online Marketing Bachelor's Degree Programs in 2024
Kennesaw State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$185
Contact: ksuadmit@kennesaw.edu
Online Graduate Overall Median Earnings:
$55,121
Why We Picked It:
Kennesaw State University's online BBA in Marketing offers practical skills in competitive market assessment and sales force management. With its affordable cost per credit, the program presents a cost-effective choice. The provision of detailed program and contact information enhances accessibility and support for prospective students. Its focus on a broad range of marketing activities promises a substantial return on investment through diverse career opportunities.
#7 in Best Online Marketing Bachelor's Degree Programs in 2024
Liberty University
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
$390
Contact: admissions@liberty.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Liberty University's online BSBA in Digital Marketing offers a flexible and comprehensive curriculum with no set login times, making it highly accessible. The program's focus on digital marketing and advertising prepares students for the evolving marketing landscape, ensuring relevancy and potential for high ROI. Special tuition discounts for military personnel enhance affordability, while ACBSP accreditation ensures quality education.
#8 in Best Online Marketing Bachelor's Degree Programs in 2024
Florida Atlantic University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
In-State: $263
Out of State: $781
Contact: admissions@fau.edu
Online Graduate Overall Median Earnings:
$53,315
Why We Picked It:
Florida Atlantic University offers a Major in Marketing through its AACSB-accredited College of Business. The program is designed with a global perspective, offering diverse career options and real-world applicability of marketing theories. However, specific program details such as cost per credit were not provided, making it difficult to evaluate its affordability directly. The access to a wide array of undergraduate and graduate programs suggests a comprehensive educational offering for marketing professionals.
#9 in Best Online Marketing Bachelor's Degree Programs in 2024
Minot State University
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$354
Contact: admissions@minotstateu.edu
Online Graduate Overall Median Earnings:
$46,635
Why We Picked It:
Minot State University's Marketing program combines practical experiences with a broad foundational education. It offers flexibility in study options and facilities like the Slaaten Learning Center. Despite the provided median earnings and the accredited curriculum, the cost per credit and detailed financial aid information would be necessary to fully assess its affordability. The program's emphasis on career readiness and broad skill sets position it well for potential ROI.
#10 in Best Online Marketing Bachelor's Degree Programs in 2024
McKendree University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$405
Contact: inquiry@mckendree.edu
Online Graduate Overall Median Earnings:
$45,501
Why We Picked It:
McKendree University focuses on preparing students for a career in marketing with a curriculum built around customer satisfaction. The flexible online course format and emphasis on written and oral communication skills, along with critical thinking abilities, cater to busy adults. However, the cost per credit of $405 and detailed career advancement opportunities would be needed for a complete analysis of affordability and potential ROI.
Online Marketing Bachelor's Degree FAQs
What Courses Can I Expect to Take in an Online Marketing Bachelor's Program?
In an online marketing bachelor's program, you'll cover a broad spectrum of subjects designed to give you a well-rounded education in marketing principles, digital tools, and strategies. Here are some courses you might encounter:
- Principles of Marketing: Learn the basic concepts, strategies, and practices within the marketing world.
- Digital Marketing: Dive into online advertising, social media, SEO, and email marketing tactics.
- Consumer Behavior: Understand how and why consumers make purchasing decisions.
- Market Research: Learn to gather, analyze, and interpret data to inform marketing strategies.
- Branding and Advertising: Explore how brands are built and communicated through various media channels.
- E-commerce Strategies: Study how to effectively sell products and services online.
How Long Does It Take to Complete an Online Marketing Bachelor's Degree?
The completion time for an online marketing bachelor's degree can vary based on several factors:
- Full-time vs. Part-time Enrollment: Full-time students can typically complete their degree in about 4 years, while part-time students may take longer.
- Transfer Credits: If you're transferring credits from another institution, this can shorten the duration of your program.
- Accelerated Programs: Some schools offer accelerated programs that allow students to complete their degree in a shorter time frame, often around 2-3 years.
Are There Any Admission Requirements for Online Marketing Bachelor's Programs?
Admission requirements can differ between institutions, but here are some common criteria:
- High School Diploma or GED: Most programs require applicants to have a high school diploma or equivalent.
- SAT or ACT Scores: Some schools may require standardized test scores, though this is becoming less common.
- Application Essay: You might need to submit an essay or personal statement as part of your application.
- Letters of Recommendation: Certain programs may ask for letters from teachers or professional mentors.
Can I Specialize Within an Online Marketing Bachelor's Program?
Yes, many online marketing bachelor's programs offer concentrations or electives that allow you to specialize in a particular area of interest. Common specializations include:
- Social Media Marketing: Focus on strategies for engaging audiences and promoting content on social media platforms.
- SEO/SEM: Specialize in search engine optimization and marketing tactics to improve online visibility.
- Content Marketing: Learn how to create compelling content that attracts and retains customers.
- Analytics and Data Analysis: Gain skills in analyzing marketing data to inform decision-making.
What Career Opportunities Can I Pursue with an Online Marketing Bachelor's Degree?
An online marketing bachelor's degree opens the door to various career paths within the digital marketing landscape. Potential job titles include:
- Digital Marketing Manager
- Social Media Coordinator
- SEO Specialist
- Content Strategist
- Email Marketing Manager
- Market Research Analyst
These roles can be found across many industries, including retail, entertainment, technology, and healthcare, offering a diverse range of opportunities for marketing graduates.
#11 in Best Online Marketing Bachelor's Degree Programs in 2024
University of the Southwest
Program Accredited By: International Accreditation Council for Business Education
Online Program Information:
Cost per Credit:
$549
Contact: admissions@usw.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
University of the Southwest's BBA Marketing Program offers flexibility with fully online or on-site options and a foundation in liberal arts and marketing. Its non-discrimination policy and dedication to faith and responsibility underline its accessibility. However, at a cost per credit of $549, it ranks lower in terms of affordability. The program's quality education, facilitated by HLC and IACBE accreditation, promises a good preparation for the marketing field, although specific ROI details are limited.
#12 in Best Online Marketing Bachelor's Degree Programs in 2024
Bellevue University
Program Accredited By: Higher Learning Commission
Online Program Information:
Cost per Credit:
$449
Contact: bruinsupportservices@bellevue.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Bellevue University's online and flexible learning options are tailored for working students, prioritizing accessibility and innovation. The university's generous transfer policy and regional accreditation from the Higher Learning Commission bolster its standing. However, the high cost per credit might affect its overall affordability and potential ROI without detailed financial support information.
#13 in Best Online Marketing Bachelor's Degree Programs in 2024
Brenau University
Program Accredited By: Southern Association of Colleges and Schools Commission on Colleges
Online Program Information:
Cost per Credit:
$718
Contact: admissions@brenau.edu
Online Graduate Overall Median Earnings:
Not Provided
Why We Picked It:
Brenau University's Bachelor of Business Administration in Marketing offers hybrid and online course formats. The curriculum focuses on marketing needs, product design, and positioning, accentuated by optional internships. Despite its extensive support services and networking opportunities, the high cost per credit places it lower in terms of affordability. However, its commitment to practical and theoretical knowledge offers potential for career advancement in the marketing field.
#14 in Best Online Marketing Bachelor's Degree Programs in 2024
Northwood University
Program Accredited By: Accreditation Council for Business Schools and Programs
Online Program Information:
Cost per Credit:
$835
Contact: admissions@northwood.edu
Online Graduate Overall Median Earnings:
$51,059
Why We Picked It:
Northwood University's Marketing program emphasizes hands-on learning and practical experience, preparing students for a variety of marketing positions. The high employment rate and projected job growth underline its potential ROI. However, the cost per credit of $835, one of the highest among the listed institutions, significantly impacts its affordability ranking, making it a less accessible option for many students despite its comprehensive curriculum and professional networking opportunities.
#15 in Best Online Marketing Bachelor's Degree Programs in 2024
New Mexico State University
Program Accredited By: Association to Advance Collegiate Schools of Business
Online Program Information:
Cost per Credit:
$395
Contact: globaladmissions@nmsu.edu
Online Graduate Overall Median Earnings:
$53,669
Why We Picked It:
New Mexico State University's BBA in Marketing offers a comprehensive curriculum with flexibility for work-life balance, emphasizing career-relevant skills. Its accreditation ensures a high standard of education. However, without specific cost per credit details in the summary, a direct comparison of affordability is challenging. The scholarship opportunities for tuition coverage highlight an effort to enhance accessibility and reduce financial barriers for students.
Online Marketing Bachelor's Degree Resources
Professional Associations
American Marketing Association (AMA)
- AMA is a leading professional organization for marketers. It offers networking opportunities, industry publications, and resources tailored to marketing professionals' needs.
Digital Marketing Association (DMA)
- DMA focuses on advancing and protecting responsible data-driven marketing. Membership provides access to research, events, and training in digital marketing.
Internet Marketing Association (IMA)
- IMA is a professional group that brings together Internet marketing professionals. It offers resources such as conferences, awards, and certification programs to its members.
Industry Publications
- AdWeek covers the latest in digital advertising, including trends, technology, and campaign strategies. It's a go-to source for marketing professionals seeking to stay ahead of the curve.
- This publication provides daily news coverage on all aspects of the digital marketing industry. It's a valuable resource for insights into SEO, social media marketing, and more.
- Focused on SEO and digital marketing trends, Search Engine Journal is an excellent resource for tips, tricks, and strategies to improve online marketing efforts.
Other Resources
- Google offers free courses on how to use Google Analytics. It's essential for understanding website traffic and improving online marketing strategies.
- HubSpot Academy provides free online training in inbound marketing, sales, and customer service. Their certifications are recognized across the industry.
- Career.Guide is your go-to platform for career advice and guidance in the field of online marketing. It offers articles, job listings, and insights into various career paths within digital marketing.
By tapping into these resources, you can stay updated with the latest trends, enhance your skills, and connect with other professionals in the online marketing field.
Is an Online Marketing Bachelor's Degree Worth It?
Deciding to invest in an Online Marketing Bachelor's Degree can feel like a significant step. You're not just investing money; you're investing time and energy into what you hope will be a rewarding career. Let's break down the value of this degree to see if it aligns with your professional goals.
The Growing Demand for Digital Marketing Professionals
- Booming Industry: The digital marketing industry has seen exponential growth, thanks in part to the increasing reliance on online platforms for shopping, entertainment, and information.
- Diverse Opportunities: With skills in online marketing, you can explore careers in various sectors, including retail, technology, finance, and more.
- Competitive Salaries: Digital marketing professionals often enjoy competitive salaries, with the potential for rapid growth as you gain experience and specialize in areas like SEO, PPC, or content marketing.
Flexibility and Accessibility
- Learn from Anywhere: One of the most significant advantages of an online degree is the ability to study from anywhere. This flexibility is ideal for those balancing work or family commitments.
- Diverse Learning Resources: Online programs often provide a wealth of learning materials, including video lectures, interactive assignments, and real-world case studies, ensuring a comprehensive learning experience.
Skill Development
- Broad Skill Set: An Online Marketing Bachelor's Degree equips you with a broad range of skills, from analytical thinking and creativity to technical skills like SEO and data analysis.
- Adaptability: The digital landscape is always changing. This degree teaches you to be adaptable, preparing you for the constant evolution of marketing tools and platforms.
Networking Opportunities
- Connect with Professionals: Many online programs offer networking opportunities with fellow students, alumni, and industry professionals. These connections can be invaluable as you seek career advice and job opportunities.
- Access to Industry Insights: Through guest lectures and webinars, you'll gain insights from experienced marketers and stay updated on the latest trends and technologies.
Return on Investment
- Increased Job Prospects: With a bachelor's degree in online marketing, your resume stands out to employers looking for candidates with formal education and a comprehensive understanding of digital marketing strategies.
- Potential for Higher Earnings: Investing in your education can lead to higher earning potential. A bachelor's degree opens doors to senior positions and specialized roles that command higher salaries.
Making Your Decision
Choosing to pursue an Online Marketing Bachelor's Degree is a personal decision that depends on your career aspirations, lifestyle, and learning preferences. If you're passionate about the digital world and eager to play a pivotal role in shaping how businesses connect with their audiences online, this degree could be a worthwhile investment. It provides the tools, knowledge, and networks to launch a successful career in a dynamic and rewarding field.